

Your Genuine Sports Marketing Partner
Baker International offers a comprehensive service covering the entire partnership lifecycle—from initial introductions and opportunity development, through to rights negotiations, commercial agreements and legal contracts. We also provide independent reviews of existing partnerships to identify opportunities for improved performance, stronger commercial outcomes and increased return on investment.
Sports Marketing Management
End-to-end management of sports marketing, connecting sports rights holders with organisations and brands whose objectives, values and audiences are strategically aligned.
Sports Marketing Consultancy for Brands and Organisations
Consultancy services that help clients determine where, how and why to invest in sport, ensuring that partnership activity is closely aligned with wider commercial and communication objectives.
Athlete Management and Sponsorship Acquisition
Working with individual athletes to develop their commercial proposition, strengthen their marketability and secure appropriate sponsorship funding.
Partnership Contract and Reviews
Reviewing existing sports marketing contracts ahead of renewal, renegotiation and/or extension.
Consultancy for Sports Rights Holders
We support governing bodies, clubs, teams, events, venues and other sports rights holders in developing commercially attractive partnership opportunities and securing the right longterm relationships.
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Sports Rights Holders We've Worked With





Get in Touch
Are you a sports team looking for a business partner or a business looking to work with a sports body or individual? For a free 30 minute consultation fill in the form or drop an email to
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